According to recent trends, Uganda remains one of Kenya’s biggest tourism markets in the region.
Many Ugandans who visit Kenya though usually come to see the beach and Mombasa is one of the most popular choices for them.
But the coast of Kenya is not just Mombasa! It expands to several other places such as Kilifi, Kwale, Lamu, and Diani among others.
Based on this, a group of hoteliers, tour operators and tour operators from Diani Beach under their umbrella, Destination Diani, from 2020 started a campaign to see Ugandan travelers explore more beach towns away from Mombasa.
In the Pearl of Africa Tourism Expo last month in Kampala, Africans from Diani tried to attract Africans to Kampala.
“The Ugandan market has become a very important destination and I would say magical Kenya. Most of the Ugandans who go to Diani are for weddings, holidays, tours and other things so we want this market,” said Patrick Kinuthia, the property manager. at Baobab Beach Resort and SPA he said.
According to the authorities, the resort offers a variety of activities ranging from windsurfing, paragliding, snorkelling, scuba diving and a round of championship golf.
Other options include kite surfing, deep sea fishing, flying fishing, dhow safari and microlight aircraft.
Diani Beach, which is one of the most famous beaches in Kenya and is regularly ranked as one of the most beautiful beaches in the World, offers many things to enjoy.
Located South of Mombasa, the resort, whose white sand beach against cerulean waters and swaying palm trees hug the Indian Ocean 10km away, has many luxury hotels, restaurants, entertainment venues night sports, restaurants and shops.
The beach also has coral reefs and sand bars for swimming and other water sports.
The Ugandan ambassador in Mombasa, Ambassador Paul Mukumbya said as a government, Uganda will ensure that the area is supported mainly through demonstrations and meetings.
He announced that at the end of this year, the Kenya-Uganda tourism summit will be held in Diani but he also called on tourists in Diani to also support Ugandan tourism by putting it on their African tour.
“It’s a win-win for all of us. Last year, we hosted a tourism conference in Mombasa which was later followed by an awareness tour of about 30 Kenyan beachgoers who were able to discover the attractions in Western Uganda and are now selling the destination like never before. ,” he said. he said.
Currently, Uganda Airlines has daily direct flights between Entebbe and Mombasa. It is the only airline that uses this route which is also one of the most profitable, offering travelers to nearby Diani a quick connection.
Uganda is still one of the biggest tourism markets in Kenya and last year according to the Ministry of Tourism in Kenya, Uganda contributed about 12 percent of the arrivals to Kenya in 2022, coming second to the United States which took the top spot with 16 percent. a donation.