LAHORE-Dubai Department of Economy and Tourism (DET) is pleased to unveil its latest campaign, Chalo Dubai, targeting Pakistani travelers. For the first time, the campaign video targets this market by featuring actors who speak in Urdu. Dubai is the ultimate family holiday destination, offering world-class attractions and a variety of domestic and international activities for families to enjoy. The campaign videos highlight the city’s unique experiences and ensure its affordability and family-friendly environment, making it an ideal holiday destination for Pakistani tourists, especially those with children.
The Kids Go Free initiative allows families to explore a variety of Dubai attractions, including iconic landmarks such as the Dubai Fountain, At the Top Burj Khalifa, and LEGOLAND Dubai Park located at Dubai Parks and Resorts, as well as new experiences such as the Museum of the Future, AYA Universe, and Sky Views Observatory. In addition, children can take advantage of lodging and dining opportunities at a variety of beach resorts, city hotels, and resorts, including world-renowned chains and luxury hotels such as Atlantis The Palm, Sky View Address, and Sheraton. Dubai Creek Hotel and Towers in between. others. Dubai offers great options for families, making it the perfect choice for a new and exciting vacation destination.
Speaking about the campaign, Bader Ali Habib, Head of South Asia, Dubai Department of Economy and Tourism, said: “Through this campaign, the first to be conducted in Urdu specifically targeting the Pakistani market, we want to showcase Dubai as the ultimate family holiday destination. Our mission of ‘Kids Go Free’ enables families to explore and experience Dubai’s unparalleled offerings, making it more accessible and affordable than ever. With the growing demand for family-friendly experiences among Pakistani travelers, we aim to showcase family-friendly attractions and activities in Dubai, which We are confident that Dubai will exceed their expectations and provide them with an unforgettable experience.” Dubai has been crowned No.1 in the world in Tripadvisor? Travellers’ Choice Awards 2023 for the second year in a row, presenting a wide range of international attractions that ensure a happy and safe family stay in the city. If you’re traveling on a budget, you can enjoy an unforgettable family trip at a fraction of the cost, as Dubai Economy & Tourism announces their amazing ‘Kids Go Free’ deals at your destination’s top hotels, hot spots, and attractions.