Miami-Dade County welcomed more than 26.5 million visitors last year, generating $20.8 billion, an 8% increase in tourism revenue over 2021.
The Greater Miami Convention and Visitors Bureau reported in its 2022 Visitors Industry Overview report that 26.5 million visitors came to the region last year, with 19.2 million staying overnight and 7.3 million visiting during the day.
Overnight trips are up 20% from 2021, and daytime trips are down 12%, based on 2019 figures, according to the report. In addition, nearly 300,000 more visitors came from Florida last year, from areas such as Orlando, Tampa/St. Petersburg, and Palm Beach.
More than 17.1 million hotel nights were sold in 2022, an increase of 12.7% over 2021, even though daily hotel rates increased by almost 14% in 12 months. Total hotel revenue also increased by 29% with the highest quality hotel rooms.
Likewise, hotel occupancy increased 8% annually in 2022 to 72.1% at the end of the year, despite the addition of new hotel rooms, the report said. Miami-Dade has the fifth highest rate in the world, behind Hawaii, New York, Orlando and San Diego.
The daily average rose 14% to $253.11. “The biggest gains in hotel economy were in the mid- to high-end hotel category,” the report said.
The global tourist market is expected to grow again by 2.7% in 2022, after most travel restrictions are lifted by the end of 2021.
International visitors accounted for 25% of the total market, with 4.7 million visitors, and contributed 29% of tourism revenue. Colombia was the world’s leading market for the second year in a row, with 432,000 visitors, according to the bureau.
Overnight visitors to Greater Miami and Miami Beach accounted for 10.4 million visitors, 4.7 million visitors from other states, and 4.1 million visitors from Florida. Of the “day trippers,” 2.4 million were domestic travelers, 1.1 million were from other states, and 3.8 million were Florida residents, the report said.
Of overnight domestic visitors, the majority came from the Northeast and Midwest in 2022, with New York the best state for visitors from, according to the report. In 2021, the majority of US visitors came from southern states.
Most international visitors last year came from South America, Central America, and the Caribbean, with Colombia at the top, followed by Brazil, Canada, and Mexico.
“Canadians are returning in numbers similar to before the pandemic,” the report said. “Brazilians, despite the many obstacles related to travel, rose to No. 2 in the list of the world’s highest tourist market. Both the United Kingdom and Spain, which did not exist in 2021, returned strongly and led to the number. 5 and no. 6 top markets in the world, respectively.”
Vacations and pleasure trips were chosen as the reasons why most visitors – 73% of them – went there in 2022, according to the office survey, while 18% of visitors went to Greater Miami to visit friends, 16% to visit relatives, 15% for business, 10% for cruises, and only 2% of meetings and conferences.
Miami Beach, downtown Miami and Brickell, and North Dade were the top lodging destinations that visitors chose to visit, the report said. The most visited places were Miami Beach, which has half of the tourism, downtown Miami and Brickell, and South Dade, Aventura and Wynwood.
Lincoln Road, Miami Seaquarium and Wynwood Walls are the most visited attractions in 2022, apart from the beaches, which, according to the report, were visited by 49% of tourists. Other interesting places for Florida tourists staying overnight include Bayside Marketplace, Art Deco District and CocoWalk in 2022.
“Tourism drives job growth and economic power, which in turn improves quality of life thanks to tourism taxes that support everything from arts and culture to healthcare and transportation,” said David Whitaker, office president and CEO, m ‘his words.
In 2022, domestic travelers spent $11.4 billion, 16% more than in 2021; international travelers spent $6.1 billion, 7% less in 2021; and Florida residents spent $3.4 billion, 14% more than last year.
“The return of the international visitor has been the key to the success of our destination,” said Bruce Orosz, chairman of the association, in a press release.
“It’s reactivated [bureau] network of international offices, located in 50 cities in 53 countries, we have used the necessary tools to promote international travel to Greater Miami and Miami Beach.