Global Hotel Alliance (GHA) is taking its award-winning loyalty program, GHA DISCOVERY, to the mainland after entering into a landmark partnership with Regent Seven Seas Cruises (Regent), the world’s leading cruise line, based in Miami, Florida.
This unique partnership is the first time a cruise line has partnered with GHA, bringing together two of the world’s top travel brands.
GHA DISCOVERY members, who have access to 800 hotels, resorts and palaces managed by 40 hotel brands in 100 countries, receive the latest rewards, DISCOVERY Dollars (D$1 equals US$1).
Through this unique partnership, the program’s 24 million members will now enjoy additional benefits of earning D$ when booking cruises with Regent and will be able to redeem those benefits in any GHA hotel, resort and palace.
GHA DISCOVERY members who book a Regent cruise will also be fast-tracked to GHA DISCOVERY Titanium, which offers a range of benefits at GHA hotels and resorts worldwide.
In addition, GHA members will receive a special gift of champagne and chocolates to enjoy on board their booking.
“We are a perfect match, with Regent Seven Seas Cruises being the world’s leading cruise provider that connects to the world’s major cities, and GHA DISCOVERY bringing together the world’s largest group of luxury hotels, with the world’s best hotels in the same location,” said GHA CEO Chris Hartley. “This partnership will expand our reach, offer more options and new benefits to our customers; and for GHA, it will lead to more bookings especially from major markets like the US, bringing more revenue to our hotel industry.
“We are thrilled to partner with GHA to bring the premium Regent Seven Seas Cruises experience to discerning guests around the world,” said Andrea DeMarco, President of Regent Seven Seas Cruises. “We are confident that Regent’s comprehensive, well-appointed, spacious suites, sophisticated dining and world-class service will appeal to the millions of GHA DISCOVERY members who seek the highest standards whether on land or at sea.”
“The partnership with Regent Seven Seas Cruises underscores our approach to focus on partnerships that strengthen our position as the world’s largest independent cruise line alliance, with a new loyalty program at its heart. This provides a path to continued growth in 2023 and beyond as we look to expand our travel space with like-minded partners to benefit,” said Chris Hartley.
Andrea DeMarco continued, “We see this prestigious partnership as a win-win as it gives GHA members the opportunity to earn rewards for traveling with Regent, as well as offering many of the benefits of the GHA DISCOVERY loyalty program to existing Regent guests who choose to sign up, at no additional cost. With the addition of our newest ship, the Seven Seas Grandeur, later this year, this partnership comes at a great time as there are now many opportunities to make lifelong memories in The World’s Most Luxurious Fleet.”