AWC strengthens its long-term partnership with world-renowned Nobu Hospitality to launch two iconic Plaza Athénée hotels in New York and Bangkok. The event complements Plaza Athenee’s high-end brand and Nobu Hospitality’s lifestyle expertise, strengthening the long-term partnership between AWC and Nobu Hospitality.
Company Profile Asset World Corp Public Company Limited or AWC, Thailand’s leading real estate group, strengthens its long-term partnership with Nobu Hospitalitythe world’s fastest growing luxury lifestyle, to develop Hotel “Plaza Athenee” in New York and Bangkok, bringing a new era of iconic luxury buildings to two of the world’s most visited cities. Under the agreement, AWC and Nobu will jointly develop the world’s most impressive hotels in prime locations in New York and Bangkok under the Plaza Athenee brand. Leveraging AWC’s strengths in property development and hospitality, the two partners have created two heritage buildings, each with its own unique history – Hotel Plaza Athenee New York It is known as one of the most famous and most luxurious hotels in Manhattan, and another unique EAC building that is known as one of the most beautiful buildings in the best location of the Chao Phraya River in Bangkok, – connecting two famous places in the development of AWC.
Mrs. Wallapa TraisoratThe Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, says, “AWC is pleased to extend our partnership with Nobu Hospitality as it is another important part of our partnership. With our shared vision of creating unique experiences for customers and making sustainable decisions for all stakeholders, AWC has found the right partner for our unique projects. We are very happy and the development of these two unique projects, Hotel Plaza Athenee New York, an award-winning property and one of the best hotels in New York for many years in a row. The building is located on the Upper East Side on 64th Street between Park Avenue and Madison Avenue, one of the most important places most in New York, and will be developed into Plaza Athenee Nobu Hotel and Spa New York. In Thailand, the EAC heritage built by the Chao Phraya River, will be developed into The Plaza Athenee Nobu Hotel and Spa Bangkok. These hotels will offer a unique experience of the Plaza Athenee brand and lifestyle modern luxury with a little Japanese tradition from Nobu, the world’s most famous brand.
“The investment of AWC in the Hotel Plaza Athenee New York is based on the strategy led by AWC, which will lay the foundation for continuous growth. This special and unique investment has been supported by the Board of Directors of the company and is approved by the shareholders. We believe that investing in this project in New York able to expand AWC’s growth, and expand the company’s position and customer base.”
Father. Trevor HorwellChief Executive Officer, Nobu Hospitality, said “We are very grateful that AWC has commissioned us to build two very valuable buildings, in prestigious buildings and prestigious areas of two unique cities. We are privileged to work closely with the AWC team, led by the visionary CEO Khun Wallapa Traisorat, who is leading an exciting and innovative approach to the hospitality industry. Plaza Athenee Nobu Hotel and Spa Bangkok and Plaza Athenee Nobu Hotel and Spa New York will redefine luxury and luxury not only in Thailand but also in the U.S. This partnership allows us to embark on an incredible journey.”
AWC and Nobu have transformed two iconic buildings in New York and Bangkok into the Plaza Athénée Hotel located on the Upper East Side near Central Park, a museum, museum and luxury shopping center, as well as a landmark building in a prime location. very much. Chao Phraya River in Bangkok. The Plaza Athenee and Nobu brands will combine the high-end technology of Plaza Athenee and the well-known luxury brand of Nobu, both hotels with high-end designs that bring modern simplicity and European architecture. Both hotels are expected to open in 2026.
Housed in a nearly century-old building, Plaza Athenee Nobu & Spa New York will represent Nobu’s inaugural hotel in New York and will offer the keys to 145 rooms under comforting style and uncompromising comfort. The suites will be unique with beautiful indoor and outdoor courtyards and gazebos, a unique townhouse with special functions that serve as a private retreat, and a traditional Japanese Onsen, spa, and Wellness Center. The hotel will offer a Nobu omakase experience as well as a bar and lounge designed to attract locals and visitors alike, as well as a rooftop deck for special parties with views of New York City. AWC will oversee the entire development of the project including concept and design.
In Bangkok, Plaza Athenee Nobu Hotel and Spa Bangkok will offer the highest level of hospitality and a unique international F&B experience, with AWC and Nobu creating an East meets West concept, combined under the concept of River Journey. Listed as a historical site, the EAC building was founded in 1884 by Captain Hans Niels Andersen, a Danish navigator and merchant who founded the East Asiatic Company. The hotel will enhance luxury tourism in Thailand by connecting with other AWC projects along the Chao Phraya River, creating a unique riverfront experience for Thais and international visitors.
AWC and Nobu will showcase the joys of the famous riverside houses, offering a unique hospitality experience, including some well-kept dining options. By preserving the original architecture of the buildings and the natural art, we want to promote pride in the historic area, thereby creating a long-term, sustainable benefit for the surrounding area. Plaza Athenee Nobu Hotel and Spa Bangkok will also include Nobu’s exclusive yacht for private shows, with any tour that guests may like.
“The creation of these spectacular hotels in two of the world’s largest destinations by Nobu Hospitality will strengthen the old brand of Plaza Athénée together with the modern luxury lifestyle of the Nobu brand to offer the highest quality products and services to travelers around the world. Through the current partnership of AWC and Nobu Hospitality, we believe that we will create a new brand, and create a sustainable value for the company,” Mrs. Wallapa added.
Today’s announcement follows AWC’s exclusive agreement signed with Nobu Hospitality in July 2022 to open the first Nobu restaurant in Thailand by 2023 at The Empire, AWC’s flagship office space in Bangkok’s central business district.
Vicky is the co-founder of TravelDailyNews Media Network where she is Editor-in-Chief. He is also responsible for the day-to-day operations and financial planning. He holds a Bachelor’s degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
He has many years of academic and industrial experience in the travel industry. He has written/edited many articles in various tourism magazines.